Post by account_disabled on Mar 7, 2024 2:05:43 GMT -5
Every business has a story behind it, some difficulties that it has been able to overcome, an experience to tell... Every businessman has a dream, some reasons, a reason for doing what he does... And it is these stories that make the difference between a business more and an inspiring one… This is the effect of storytelling on clients. The history of your business is what makes it unique, connecting with your customers emotionally. Consumers need to feel identified with your business to offer you their loyalty . We are tribal beings and what is close, what is real, seems more ours, small local businesses must know how to claim their uniqueness, transmitting the vital stories that connect them with their community... Your small commercial brand is influenced and at the same time influences everything that happens in your immediate environment. Your business is part of the ecosystem of your community and the consumer sees it as their own, either because they have always known you there or because you were born from the specific needs of a specific time and place. In any case, you are not something that comes from outside but you are part of their identity and that connection is much stronger than any points card from a super chain.
However, it is not easy to generate this link based on values, interests, needs or beliefs shared by your environment; in fact, very few local businesses achieve it. Developing this connection through authenticity, attachment and Paraguay Mobile Number List support for shared values, for the prosperity of a mutual local environment, does not have to be at odds with change and improvement, in fact it is vital to master communication techniques. that make your DNA known and storytelling is one of them. In recent years there has been a shift from a distant and cold form of communication to one that seeks empathy with the public; more human, closer, warmer. We are programmed to tell and listen to stories. Stories are part of our lives, in fact, it is estimated that 65% of our conversations are made up of personal stories and “gossip.” Stories captivate us because they are learning lessons that allow us to unleash our imagination. Get access to the Mini Course from here "THE JOURNEY TOWARDS THE PROFITABILITY OF YOUR BUSINESS" Page Contents [ Show ] What is Storytelling Storytelling is the art of telling a story to connect emotionally with your audience.
It's about communicating by telling stories... Not "stories", in the most negative sense of the word. It means telling a story related to you, your business, your products or services, your clients or suppliers, your connection to the community... The key to storytelling is to tell a story with which your audience feels identified, whether because your business arises from a problem you have in common, from a desire or an unsatisfied need, a story of improvement, common values... And do it not only for entertainment, but as a strategic tool for the company, therefore, you must be very clear about what objectives you want it to serve . We are social animals and language is the best way to communicate, express emotions and perceive the world around us. Storytelling is the oldest way of transmitting knowledge, from cave paintings, oral narratives before writing and popular songs, to the great audiovisual productions of today. Our brain tends to remember emotionally charged content much better… Think about how a series, a movie, a book or a song is capable of “hooking” us and staying in our memory for years. Stories are capable of changing attitudes, beliefs and behaviors.
However, it is not easy to generate this link based on values, interests, needs or beliefs shared by your environment; in fact, very few local businesses achieve it. Developing this connection through authenticity, attachment and Paraguay Mobile Number List support for shared values, for the prosperity of a mutual local environment, does not have to be at odds with change and improvement, in fact it is vital to master communication techniques. that make your DNA known and storytelling is one of them. In recent years there has been a shift from a distant and cold form of communication to one that seeks empathy with the public; more human, closer, warmer. We are programmed to tell and listen to stories. Stories are part of our lives, in fact, it is estimated that 65% of our conversations are made up of personal stories and “gossip.” Stories captivate us because they are learning lessons that allow us to unleash our imagination. Get access to the Mini Course from here "THE JOURNEY TOWARDS THE PROFITABILITY OF YOUR BUSINESS" Page Contents [ Show ] What is Storytelling Storytelling is the art of telling a story to connect emotionally with your audience.
It's about communicating by telling stories... Not "stories", in the most negative sense of the word. It means telling a story related to you, your business, your products or services, your clients or suppliers, your connection to the community... The key to storytelling is to tell a story with which your audience feels identified, whether because your business arises from a problem you have in common, from a desire or an unsatisfied need, a story of improvement, common values... And do it not only for entertainment, but as a strategic tool for the company, therefore, you must be very clear about what objectives you want it to serve . We are social animals and language is the best way to communicate, express emotions and perceive the world around us. Storytelling is the oldest way of transmitting knowledge, from cave paintings, oral narratives before writing and popular songs, to the great audiovisual productions of today. Our brain tends to remember emotionally charged content much better… Think about how a series, a movie, a book or a song is capable of “hooking” us and staying in our memory for years. Stories are capable of changing attitudes, beliefs and behaviors.
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